LISA KALNER WILLIAMS

LISA KALNER WILLIAMS

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LISA KALNER WILLIAMSCatapulting B2B SaaS marketing results through content, strategy, and collaboration


MY MARKETING SERVICES

Content Marketing Assets

Strategy-informed copy for SaaS companies ready for curious leads and passionate customers

    Blog Posts
    Repurposed Content
    Email Campaigns

Keywords and SEO Audits

Improved content results with data-informed keyword and on-page SEO optimization

    Keyword Research
    Sitewide Optimization Audit
    Keyword and SERP Reporting

Product Marketing Research

Extraordinary product and sales success through a deep understanding of your marketplace

    Competitive Intelligence
    Market Research
    Customer Interviews

WORK SAMPLES

These samples showcase my range as a writer and content marketer.

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AI Tools Blog Post

This 1,700+ word post for Agorapulse (martech software) guides marketers through helpful AI tools and prompts. Aims to bring excitement to the company's latest AI feature.

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How-to Blog Post

This 2,000+ word post for Kompyte by Semrush (competitive intelligence software) coaches its readers on best practices in sales. Includes a lead-in and CTA to a gated product.

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Podcast Ad Scripting

This 30-second ad spot for a B Corp nonprofit promotes an exclusive deal, emphasizes the promo code, and showcases the host's personality. 

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Video Podcast Interview

This kickoff video interview sets the tone for a podcast series of speaking to trailblazers bringing diversity to the outdoors.

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Longform Blog Post

This piece on Content Marketing Institute highlights Social Media Lab, a blog experiment for a B2B SaaS company, to a wider audience. The guest post offers a strategic backlink to the Lab.

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Customer Testimonial Video

This B2B SaaS customer video was the first in the series in which I recruited customers, coordinated video production, and promoted the finished product.

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Explainer Video

This is one of several explainer videos where I oversaw script and wireframe development, messaging, and promotion of the final video.

TESTIMONIALS

"I worked with Lisa when I wrote content for Agorapulse. She was always happy to embrace new creative ideas and kept me on track for style and SEO. She also managed to improve my work with her editing and always had the best headlines!"

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Amanda Webb

Digital Marketing ROI Consultant

"Lisa is one of the best content marketing managers I’ve ever worked with. She gives clear guidelines on what she wants while letting writers bring their talents to a project. Lisa knows how to get outstanding strategic results -- she knows how to generate a strong strategic plan and execute it well. "

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Ana Gotter

Copywriter, Ghostwriter, Content Marketer

"If everyone in the social media strategy business was as smart and as professional as Lisa Kalner Williams, we could just pack it all up and go fishing. She knows what's real, what's hype, how to implement, and how to measure. We are VERY selective about with whom we work at Convince & Convert, and LKW exceeded every expectation. Get her on your team somehow, some way."

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Jay Baer

Founder, Convince and Covert

Lisa is one of the best content marketing managers I’ve ever worked with. She gives clear guidelines about what she’s looking for while still letting writers bring their own talents to a project. Lisa knows how to get outstanding strategic results. Not just throwing spaghetti at the wall to see what sticks- she knows how to generate a strong strategic plan and execute it well. She’s one of the clients I would say yes to for anything she’d ask for because I know it would be a great experience. 

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Ana Gotter

Copywriter, Ghostwriter, Content Marketer

IN THE MEDIA

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Content Marketing

On the Social Pros podcast, I speak with Jay Baer about Agorapulse's content initiative to bust -- or prove -- social media "best practices" myths.

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Conversational Intelligence

On this sales summit session, I speak with Refract, an Allego company of how I've used conversational intelligence to improve improve sales outcomes and inform the product roadmap.

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Competitive Intelligence

As a guest on this Klue webinar, I explained how I brought Agorapulse's competitive intelligence program from ad hoc to a proactive, company-wide initiative.

TOOLS USED

These lists are not exhaustive. I'm always researching and staying up-to-date on the latest technologies.

Web and SEO

    WordPress
    Semrush
    Clearscope
    Google Analytics

Social Media

    Hootsuite
    Sprout Social
    Buffer
    Agorapulse

Creative

    Canva
    Descript
    YouTube Studio
    DALL-E

Project Mgmt

    Asana
    Trello
    Monday
    Jira

WANT TO WORK WITH ME?

Let me help you motivate your target audience through engaging content.

LISA KALNER WILLIAMS