LISA KALNER WILLIAMS

LISA KALNER WILLIAMS

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LISA KALNER WILLIAMSCatapulting B2B SaaS marketing results through content, strategy, and collaboration


CONTENT CREATION FOR GREAT COMPANIES

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WORK SAMPLES

These samples showcase my range as a writer and content marketer.

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Concept Breakdown Post

Explained CRO fundamentals with visual examples from real brands

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Product-Forward Post

Demonstrated SaaS platform value through complex sales deal walkthrough

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B2C and DTC Post

Showed retailers how to reduce customer stress through support and personalized content

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Technical Writing

Explained role-based access control for HMIS security improvement

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Nonprofit Communications

Announced environmental stewardship initiative encouraging responsible behavior

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Guest Post

Highlighted B2B SaaS blog experiment for wider audience reach

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Podcast Ad Script

This ad spot promotes an exclusive deal, emphasizes the promo code, and showcases the host's personality. 

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Multichannel Campaign

This Black Friday campaign spans email, social media, SMS, and web. I created all campaign copy and the campaign tagline "Lead Big. Save Big." 

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Customer Case Story

Wove storytelling and product screenshots to highlight customer success

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Customer Testimonial Video

Recruited customer, coordinated production, and promoted finished video testimonial

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Explainer Video

Oversaw development and promotion of explainer video with 2k+ YouTube views

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Competitor Teardown Post

Compared Appcues alternatives across three categories for B2B audiences

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Tips for Product Marketers 

Clarified differences between changelog and release note for product marketing audiences

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AI and Search Traffic

Article: "Report Reveals How AI Search is Changing the Web" (ghostwritten)

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AI and Video Content

Article: "Why You Should Dub Your Business Videos with AI" (ghostwritten)

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AI and Content Marketing

Article: "10 AI Uses for Marketers that Don’t Signal The Apocalypse" (byline)

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AI and Sales Enablement

Article: "Write a Proposal Executive Summary: ChatGPT Templates & Examples" (ghostwritten)

Testimonials

Let me take a break from talking about myself. Here's what others say about my content marketing.

“Lisa's talent in creating content that resonates with audiences, especially product marketing managers and marketers, is unparalleled. Her work is a blend of strategic SEO knowledge and a deep understanding of SERP dynamics, ensuring not just readability but also effective conversions.
For anyone in need of freelance copywriting, especially those targeting a marketing-savvy audience, I wholeheartedly recommend Lisa. Her ability to create engaging, informative, and impactful content with minimal instruction, is a valuable asset for any team or project.”


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Rivka Hodgkington

Content StrategistNew Media Design Studios

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Alisa Meredith

Senior Product Marketing Manager,Semrush / Kompyte

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Ana Gotter

Content Marketeranagotter.com

WANT TO WORK WITH ME?

Let me help you motivate your target audience through engaging content.

LISA KALNER WILLIAMS