LISA KALNER WILLIAMS

LISA KALNER WILLIAMS

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LISA KALNER WILLIAMSCatapulting B2B SaaS marketing results through content, strategy, and collaboration


MARKETING SERVICES

Content Marketing Assets

Strategy-informed copy for SaaS companies ready for curious leads and passionate customers

    Blog Posts
    Repurposed Content
    Email Campaigns

Keywords and SEO Assistance

Improved content results with data-informed keyword and on-page SEO optimization

    Keyword Research
    Content Plans Based on Keyword Research
    Keyword and SERP Reporting

Product Marketing Research

Extraordinary product and sales success through a deep understanding of your marketplace

    Competitive Intelligence
    Market Research
    Customer Interviews

WORK SAMPLES

These samples showcase my range as a writer and content marketer.

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Authority Building Post

I wrote this post for my client to gain authority in the crowded, always-evolving Pinterest marketing space. The article reached position three within three months.

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How-to Blog Post

This 2,000+ word post for Kompyte by Semrush (competitive intelligence software) gives sales teams best practices for handling objections. It includes a lead-in and CTA to a gated product.

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Competitor Teardown Post

This article compares alternatives to SocialPilot, a SaaS tool that has a strong SERP presence for important keywords for my client. Within two weeks. this post appeared on page one.

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Nonprofit Communications

This article announces an environmental stewardship initiative that kindly encourages responsible behavior in conversation lands.

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Podcast Ad Scripting

This ad spot promotes an exclusive deal, emphasizes the promo code, and showcases the host's personality. 

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Multichannel Campaign

This Black Friday campaign spans email, social media, SMS, and web. I created all campaign copy and the campaign tagline "Lead Big. Save Big." 

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Podcast Show Notes Post

This storytelling-heavy piece takes the reader through an outdoor pioneer's journey and primes them to watch the accompanying video interview.

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Longform Guest Post

This piece on Content Marketing Institute highlights Social Media Lab, a blog experiment for a B2B SaaS company, to a wider audience. The guest post offers a strategic backlink to the Lab.

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Customer Testimonial Video

I recruited the customer, coordinated video production, and promoted the finished product for this video testimonial. Recorded in 2019, the video still appears on the SaaS tool's homepage. 

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Explainer Video

 I oversaw script and wireframe development, messaging, search optimization, and promotion. Used in both organic and paid campaigns, it has racked up over 1.8k views on YouTube.

Testimonials

Let me take a break from talking about myself. Here's what others say about my content marketing.

“Lisa's talent in creating content that resonates with audiences, especially product marketing managers and marketers, is unparalleled. Her work is a blend of strategic SEO knowledge and a deep understanding of SERP dynamics, ensuring not just readability but also effective conversions.
For anyone in need of freelance copywriting, especially those targeting a marketing-savvy audience, I wholeheartedly recommend Lisa. Her ability to create engaging, informative, and impactful content with minimal instruction, is a valuable asset for any team or project.”


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Rivka Hodgkington

Content StrategistNew Media Design Studios

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Alisa Meredith

Senior Product Marketing Manager,Semrush / Kompyte

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Ana Gotter

Content Marketeranagotter.com

IN THE MEDIA

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Content Marketing

I joined the Social Pros podcast to speak with content strategist Jay Baer about Agorapulse's initiative to bust -- or prove -- social media "best practices" myths.

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Conversational Intelligence

On this sales summit session, I speak with Refract, an Allego company of how I've used conversational intelligence to improve improve sales outcomes and inform the product roadmap.

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Competitive Intelligence

As a guest on this Klue webinar, I explained how I brought Agorapulse's competitive intelligence program from ad hoc to a proactive, company-wide initiative.

WANT TO WORK WITH ME?

Let me help you motivate your target audience through engaging content.

LISA KALNER WILLIAMS