Concept Breakdown Post

Explained CRO fundamentals with visual examples from real brands

Product-Forward Post

Demonstrated SaaS platform value through complex sales deal walkthrough

B2C and DTC Post

Showed retailers how to reduce customer stress through support and personalized content

Technical Writing

Explained role-based access control for HMIS security improvement

Nonprofit Communications

Announced environmental stewardship initiative encouraging responsible behavior

Guest Post

Highlighted B2B SaaS blog experiment for wider audience reach

Podcast Ad Script

This ad spot promotes an exclusive deal, emphasizes the promo code, and showcases the host's personality. 

Multichannel Campaign

This Black Friday campaign spans email, social media, SMS, and web. I created all campaign copy and the campaign tagline "Lead Big. Save Big." 

Customer Case Story

Wove storytelling and product screenshots to highlight customer success

Customer Testimonial Video

Recruited customer, coordinated production, and promoted finished video testimonial

Explainer Video

Oversaw development and promotion of explainer video with 2k+ YouTube views

Competitor Teardown Post

Compared Appcues alternatives across three categories for B2B audiences

Tips for Product Marketers 

Clarified differences between changelog and release note for product marketing audiences

AI and Search Traffic

Article: "Report Reveals How AI Search is Changing the Web" (ghostwritten)

AI and Video Content

Article: "Why You Should Dub Your Business Videos with AI" (ghostwritten)

AI and Content Marketing

Article: "10 AI Uses for Marketers that Don’t Signal The Apocalypse" (byline)

AI and Sales Enablement

Article: "Write a Proposal Executive Summary: ChatGPT Templates & Examples" (ghostwritten)