LISA KALNER WILLIAMS

LISA KALNER WILLIAMS

Illustration

LISA KALNER WILLIAMSCatapulting SaaS marketing results through content

Content Marketing / Customer Marketing

✍️Content Projects✍️

Illustration

Longform Blog Post

This piece was to expose Social Media Lab, our newest blog, to a wider audience and gain a strategic backlink. 

Illustration

How-To Guide

I wrote this guide for social media managers who lost their jobs due to COVID layoffs. This post also captured a strategic KWP for our blog.

Illustration

Customer Case Study

This case study highlights one of our well-known e-commerce brands. I continue to oversee the development of all case studies at Agorapulse.

Illustration

Customer Testimonial Video

This customer video was the first in the series in which I recruited customers, coordinated video production, and promoted the finished product.

Illustration

Explainer Video

This is one of several explainer videos where I oversaw script and wireframe development, messaging, and promotion of the final video.

💕Testimonials💕

"I worked with Lisa when I wrote content for Agorapulse. She was always happy to embrace new creative ideas and kept me on track for style and SEO. She also managed to improve my work with her editing and always had the best headlines!"

Illustration

Amanda Webb

Digital Marketing ROI Consultant

"Lisa is one of the best content marketing managers I’ve ever worked with. She gives clear guidelines about what she’s looking for while still letting writers bring their own talents to a project. Lisa knows how to get outstanding strategic results. Not just throwing spaghetti at the wall to see what sticks- she knows how to generate a strong strategic plan and execute it well. She’s one of the clients I would say yes to for anything she’d ask for because I know it would be a great experience. "

Illustration

Ana Gotter

Copywriter, Ghostwriter, Content Marketer

"If everyone in the social media strategy business was as smart and as professional as Lisa Kalner Williams, we could just pack it all up and go fishing. She knows what's real, what's hype, how to implement, and how to measure. We are VERY selective about with whom we work at Convince & Convert, and LKW exceeded every expectation. Get her on your team somehow, some way."

Illustration

Jay Baer

Founder, Convince and Covert

Lisa is one of the best content marketing managers I’ve ever worked with. She gives clear guidelines about what she’s looking for while still letting writers bring their own talents to a project. Lisa knows how to get outstanding strategic results. Not just throwing spaghetti at the wall to see what sticks- she knows how to generate a strong strategic plan and execute it well. She’s one of the clients I would say yes to for anything she’d ask for because I know it would be a great experience. 

Illustration

Ana Gotter

Copywriter, Ghostwriter, Content Marketer

 📺In the Media📺

Illustration

Content Marketing

On the Social Pros podcast, I speak with Jay Baer about Agorapulse's content initiative to bust -- or prove -- social media "best practices" myths.

Illustration

Conversational Intelligence

On this sales summit session, I speak with Refract, an Allego company of how I've used conversational intelligence to improve improve sales outcomes and inform the product roadmap.

Illustration

Competitive Intelligence

As a guest on this Klue webinar, I explained how I brought Agorapulse's competitive intelligence program from ad hoc to a proactive, company-wide initiative.

📜Certifications📜

LinkedIn (skills badge) November 2020

LinkedIn (skills badge)November 2020

ClickMindedOctober 2020

ClickMindedOctober 2020

🧰Tools Used 🧰

Web and SEO

    WordPress
    Google Analytics
    SEMrush
    Moz
    Keywordtool.io

Social Media

    Hootsuite
    Sprout Social
    Buffer
    Agorapulse
    Later

Creative

    Canva
    Pixlr Editor
    Screencast-o-Matic
    SnagIt
    Descript

Project Mgmt

    Asana
    Trello
    Monday
    Jira
    CoSchedule

LISA KALNER WILLIAMS