LISA KALNER WILLIAMSCatapulting B2B SaaS marketing results through content, strategy, and collaboration
Content Marketing Assets
Strategy-informed copy for SaaS companies ready for curious leads and passionate customers
Keywords and SEO Audits
Improved content results with data-informed keyword and on-page SEO optimization
Product Marketing Research
Extraordinary product and sales success through a deep understanding of your marketplace
AI Tools Blog Post
This 1,700+ word post for Agorapulse (martech software) guides marketers through helpful AI tools and prompts. Aims to bring excitement to the company's latest AI feature.
How-to Blog Post
This 2,000+ word post for Kompyte by Semrush (competitive intelligence software) coaches its readers on best practices in sales. Includes a lead-in and CTA to a gated product.
Podcast Ad Scripting
This 30-second ad spot for a B Corp nonprofit promotes an exclusive deal, emphasizes the promo code, and showcases the host's personality.
Video Podcast Interview
This kickoff video interview sets the tone for a podcast series of speaking to trailblazers bringing diversity to the outdoors.
Longform Blog Post
This piece on Content Marketing Institute highlights Social Media Lab, a blog experiment for a B2B SaaS company, to a wider audience. The guest post offers a strategic backlink to the Lab.
Customer Testimonial Video
This B2B SaaS customer video was the first in the series in which I recruited customers, coordinated video production, and promoted the finished product.
This is one of several explainer videos where I oversaw script and wireframe development, messaging, and promotion of the final video.
On the Social Pros podcast, I speak with Jay Baer about Agorapulse's content initiative to bust -- or prove -- social media "best practices" myths.
On this sales summit session, I speak with Refract, an Allego company of how I've used conversational intelligence to improve improve sales outcomes and inform the product roadmap.
As a guest on this Klue webinar, I explained how I brought Agorapulse's competitive intelligence program from ad hoc to a proactive, company-wide initiative.
Web and SEO