Product-Forward Post

This post demonstrates my SaaS client's deep understanding of closing complex sales deals and introduces its platform as a solution for winning deals more easily.

Authority Building Post

I wrote this post for my client to gain authority in the crowded, always-evolving Pinterest marketing space. The article reached position three within three months.

How-to Blog Post

This post for Kompyte by Semrush gives sales teams unique storytelling tips for handling objections and prompts readers to download gated content. 

Customer Case Study

This Semrush customer success story weaves storytelling and product screenshots to highlight positive outcomes of a well-known customer.

Technical Post

This article addresses how role-based access control can increase Homeless Management Information Systems (HMIS) security.

Competitor Teardown Post

This article profiles SocialPilot, a tool that competes for my client's keywords. Within two weeks, this post appeared on page one.

Nonprofit Communications

This article announces an environmental stewardship initiative that kindly encourages responsible behavior in conversation lands.

Podcast Ad Scripting

This ad spot promotes an exclusive deal, emphasizes the promo code, and showcases the host's personality. 

Multichannel Campaign

This Black Friday campaign spans email, social media, SMS, and web. I created all campaign copy and the campaign tagline "Lead Big. Save Big." 

Podcast Show Notes Post

This storytelling-heavy piece takes the reader through an outdoor pioneer's journey and primes them to watch the accompanying video interview.

Longform Guest Post

This guest post highlights Social Media Lab, a blog experiment for a B2B SaaS company, to a wider audience. 

Customer Testimonial Video

I recruited the customer, coordinated video production, and promoted the finished product for this video testimonial. Recorded in 2019, the video still appears on the SaaS tool's homepage. 

Explainer Video

 I oversaw script and wireframe development, messaging, search optimization, and promotion. Used in both organic and paid campaigns, it has racked up over 1.8k views on YouTube.